Sub Capitals GmbH
Sub Capitals is dedicated to helping investment professionals enhance decision-making, reduce risk, and maximize returns through cutting-edge AI technology. This project focused on designing a website that clearly communicates complex financial solutions while building trust in a highly competitive market.
The Challenge
Since AI in finance is a complex and emerging field, the website must present extensive information to support a research-driven audience. It should persuade professional investors that the AI-driven solution enhances their investment strategies through advanced data analysis and machine learning.
The Solution
The website was designed with two distinct sub-domains to comply with regulatory requirements, tailoring the experience for professional and retail investors. Dynamic animated graphics and scrolling effects enhance visual engagement and reinforce the brand’s evolving identity. To build trust and differentiate from competitors, video content was integrated to showcase how Sub Capitals collaborates with its clients.
Outcome
The final website for Sub Capitals successfully communicates the complexity and value of an AI-driven financial solution in a clear, compelling way. Designed with professional investors in mind, the site presents well-structured content sections that balance depth with clarity, helping users quickly understand the core services and unique benefits.
A straightforward navigation system ensures easy access to key information, supporting research-driven decision-making. The use of a consistent color scheme, high-quality imagery, and a refined visual language enhances both the brand’s credibility and overall user experience. In a competitive market filled with similar claims, the site positions Sub Capitals as a trustworthy and innovative partner, clearly focused on optimizing investment strategies through advanced AI and data-driven insights.
Project challenges
Making it work with less
As the only designer, I managed multiple tasks under intense time pressure, with minimal direction and communication from the founders. The target audience changed three times during the process, making it difficult to define a consistent visual identity. With little feedback and no budget, the project demanded quick decisions, flexibility, and creative problem-solving.
What I gained
Lessons in leadership and adaptability
This project taught me how to stay focused under pressure, juggle multiple responsibilities, and deliver results on tight deadlines. I learned to manage a small budget effectively, making strategic design decisions without sacrificing quality. Working closely with external developers improved my collaboration and communication skills, while taking the lead on design tasks helped me grow in giving constructive feedback and guiding others with clarity.
